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Sarah Gardial is Associate Dean for Academic Programs and Beaman Professor of Business at the College of Business Administration, University of Tennessee. She earned her undergraduate and MBA degrees in Marketing from the University of Arkansas, and her Ph.D. in Marketing from the University of Houston. Her primary expertise and research interests are in the areas of customer value and satisfaction, the decision processes of customers and consumers, and buyer-seller relationships. With Bob Woodruff, she is the co-author of Know Your Customer: New Perspectives on Customer Value and Satisfaction. This book is based upon several years of research conducted in partnership with a variety of business organizations. She has also written numerous articles for journal publications and conferences, including the Journal of Consumer Research, the Journal of Advertising, and Industrial Marketing Management. Sarah has received several teaching awards over the years and has taught in undergraduate, graduate, Ph.D. and management development programs. She has also conducted training and workshops for several industry organizations, including Procter and Gamble, Eastman Chemicals, and TRW. Phone: 865-974-1654
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