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The University of Tennessee was honored to have Mr. Tom O’Brien, Vice President of Health and Beauty Care at Procter & Gamble, speak to the MBA Class about an exciting new product, Crest White Strips. Mr. O’Brien spoke not only about the marketing plan for Crest White Strips, but also about multiple challenges facing brand development. This was a great opportunity to learn first-hand the details of a go-to-market strategy from a senior executive responsible for a new product launch. The presentation and open discussion allowed students to learn about cutting-edge business issues directly from an industry leader. Thank you to Mr. Tom O’Brien, Mr. Tom Vandorselaer,
and the entire Procter & Gamble recruiting team for the excellent
presentation and your support of the University of Tennessee MBA program. |
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