The University of Tennessee, Knoxville

Full-Time MBA Dreamweaver Templates. Haslam College of Business at the University of Tennessee

Success Stories: The Shopper Marketing Manager

Dena White vonWerssowetz, UT MBA-Finance and Supply Chain Management
Doritos Brand Manager, PepsiCo’s Frito-Lay Division
Plano, Texas

Dena White vonWerssowetz was on track to build a successful career in finance when she realized she wanted to forge a new path. vonWerssowetz was working as a financial analyst for the Brunswick Corporation’s boats division in Knoxville when she decided to go back to school and earn an MBA.

“I wanted to switch gears and focus on marketing,” says vonWerssowetz, who earned a bachelors degree in finance from the University of Tennessee in 2007. “I had the opportunity to participate in a few marketing projects with the UT athletic department when I was an undergrad, and really enjoyed the experience. When I learned that the UT MBA Program was launching an in-store shopper marketing program, I knew that was where I wanted to be.”

vonWerssowetz joined the UT Full-Time MBA Program with the clear goal of working in marketing for the CPG (consumer packaged goods) industry. She says her time spent in the workplace helped her fine-tune her career plan, a process that led vonWerssowetz to a prime shopper marketing position at Frito-Lay immediately after graduation.

“I went back to UT and did exactly what I wanted to do,” she explains. “The UT Full-Time MBA Program gave me the experience and opportunity to get the job of my dreams. Just a couple of years after graduation, I am the brand manager for Doritos. I love sports, football, and CPG marketing, and now I am working on Super Bowl programs and partnerships with Taco Bell and Anheuser-Busch. Every day I want to pinch myself because I can’t believe I get to do this for a job. I know that wouldn’t have happened if I hadn’t gone to UT.”

While vonWerssowetz credits the combination of her marketing classes and a summer internship with The Walt Disney Company in California with preparing her for career success, she says that the support of the UT MBA alumni network was invaluable in helping her gain a competitive advantage in her job search.

“A huge advantage for UT MBA students who want to work in the CPG industry is the supportive alumni network,” she adds. “There are so many phenomenal graduates within the industry who want to pay it back and help students. Those personal connections are what really made me want to go here for my MBA.”

MBA Program Office~ 504 Haslam Business Building ~ Knoxville, TN ~ 37996 - 4150
Phone: 865-974-5033 ~ Fax: 865-974-3826 ~


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Knoxville, Tennessee 37996 | 865-974-1000
The flagship campus of the University of Tennessee System