The Marketing concentration emphasizes customer value and customer relationship-management orientations with a particular emphasis on shopper insights and marketing analytics. After having been introduced to basic marketing frameworks, techniques, and principles in the MBA Core, the Marketing concentration equips you with in-depth market analysis, marketing-strategy planning, and marketing-strategy implementation skills in key content areas.
Should you opt to pursue the Marketing concentration, you are prepared for positions as marketing managers, product managers, brand managers, and other positions related to marketing, customer-value identification, customer-value delivery, and customer responsiveness.
Courses required for a Marketing concentration are:
In addition, you should choose 1 of the 2 following courses:
See university catalog for course descriptions.
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Knoxville, Tennessee 37996 | 865-974-1000
The flagship campus of the University of Tennessee System